4 ways designers contribute to creative problem solving and 2 pitfalls to avoid

This article is part of the My designer hat collection series — a summary from my 10 years at Google as a UX designer. See a full list of published articles here.

Sketches on display in The Walt Disney Family Museum
Sketches on display in The Walt Disney Family Museum
Sketches on display in The Walt Disney Family Museum

This is probably the first role that comes into people’s minds when they hear the title “Designer”. We are creative. We think outside the box. Most importantly, we use our creativity to solve problems (rather than expressing ourselves like artists do).

I have been trying to live up to this expectation but along the way my definition of a “creative designer” has evolved.

TL;DR

Four ways I have contributed…


The end of this April will mark my 10-year anniversary at Google as a UX designer. During this time I have the luxury to experiment and witness the many hats UX designers can wear. It’s one of the reasons why I feel UX design is so fascinating — we have an identical job title but can be contributing to our teams and projects in vastly different ways.

In this series, I plan to share my designer hat collection and my thoughts about them.

A lot has happened in 10 years

Without saying, the Google today is quite different from what it was 10 years ago. The company…

Sijie Wang

Full-time: UX Designer & Manager at Google. Part-time: coding & sim-racing.

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